We took a stand to the Seven Figure Agency Intensive in Miami last autumn.
Why that room
Seven Figure Agency is Josh Nelson’s community for digital marketing agency owners — people running agencies that already have clients and are trying to grow past the next ceiling. The Intensive is where a few hundred of them sit in one hotel ballroom for two days.
Boomerang sells through agencies. Marketing agencies, digital agencies, the people who put loyalty programs and review engines in front of restaurants, salons and coffee shops. So the calculation was not complicated: that is the room.
What we put on the banners
Not a product tour. The banner we led with said Become a partner, with a QR code under it so anyone could start on the spot rather than take a card and forget.
That is a deliberate choice and worth saying out loud. An agency owner walking a sponsor floor does not want another platform to learn. They want to know what they could sell on Monday and what it pays them.
Who was actually there
The thing that surprised us was the passports.
We expected a US room. Two of the conversations we ended up photographing were with agency people who had flown in from Pakistan — one an agency provider, one a guest of a member. Seven Figure Agency’s membership is more international than the Miami venue suggests, and that has a straightforward consequence for us: the partner program keeps running into markets we have not built a territory map for yet.
Thank you
Thanks to everyone who stopped at the stand and scanned the code.
Particular thanks to Saad Munir of HexaClicks and Danish Brown, and to Josh Nelson and the Seven Figure Agency team for putting the room together.
If we met in Miami, let’s keep it going. If we did not, book a call and we will walk you through what was on those banners.
